About us – Sarah Elizabeth

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Sarah Elizabeth” Experience has shown me that when you wear something you feel good in, you are more likely to project confidence and positivity. I have created Sarah Elizabeth with a simple goal – to offer products, exquisite imported lingerie that fits perfectly, that will uplift and inspire confidence in women.


Through the years the bra has been closely linked to the changing status of women in society. Now, more than ever, we need strong, confident women to play key role in shaping the future. It is my dream that Sarah Elizabeth (Pty) Ltd, with our exclusive range of carefully selected bras, panties and sleepwear, will help women to embrace every situation with confidence.”